Rebranding the World Baseball Classic
The World Baseball Classic is a sporting event that unites countries from across the world to celebrate baseball. It will not only take place in countries like Japan and Latin America–where baseball is rooted deep into the culture–but also explore new territories like Australia where the sport has yet to become popular.
Baseball is supported through a passionate, international fan base that uses a common language to describe the actions of pitching, hitting, and fielding. “Moon shot”, for example, is used when a batter hits the ball out and over the wall of the outfield. Implementing this lingo into the branding addresses the baseball connoisseur while also triggering interest in the layman.
The terms are accompanied by simplified visuals that depict the specific action. The term “1-Hopper,” for instance, is coupled with a visualization of a ball bouncing one time. Term and motion fuse to key visuals of the brand. They will be supplemented with additional items like World Baseball Classic Marks and host icons to localize the identity.